This initiative is centered on enhancing the coherence and clarity of the Excel Campus identity system through a comprehensive rebranding effort. This involves the creation of a detailed manual guideline to ensure consistency. Additionally, the objective is to elevate the system's dynamism, enabling it to actively enhance brand visibility through mediums such as posters, merchandise, and other promotional materials, thereby effectively capturing the attention of the target audience. The project's slogan, 'Multiplying Leadership Across Generations,' succinctly communicates Excel Campus's commitment to a high vision and mission for its community members.