CARYN WEE ENLIN

"Just In Case" is a non-profit campaign in Penang focused on promoting mental health awareness among young adults. The initiative provides free self-care kit featuring a challenge and reflection card deck, a journal, a workbook, stickers, and a crisis advice card, as a tangible support system. Expanding its reach beyond tangible resources, "Just In Case" paints its message across adshel, billboards, wall posters, and an interactive website—a multifaceted approach aimed at reaching individuals on various platforms. The campaign aims to proactively prioritize mental well-being, fostering a supportive environment and empowering young adults in Penang to take control of their mental health.