MOHAMAD NAEEM BIN ASHAARI

Gerlis Ceramics is a handmade ceramic studio in Penang, Malaysia, that creates high-quality handmade ceramic products. To differentiate itself from the competition and appeal to a wider audience, Gerlis Ceramics sought a brand refresh that showcases its quality, creativity, culture, affordability, and community. The brand refresh reflects the organic and natural qualities of clay and balances exclusivity and friendliness. The brand strategy is built around the idea of “design within reach” to make high-quality handmade ceramics accessible to everyone. With this brand refresh, Gerlis Ceramics aims to establish a distinctive and memorable brand image and strengthen its sense of community and customer connection.