LIM AI GEOK

The title of this study is the Rebranding of Foody Tribe Restaurant. Foody Tribe Restaurant is a small restaurant located in Bukit Gambir, Tangkak, Johor. Branding is very important for a company or business. This is because brand research helps us to accurately identify our customers' tastes in terms of brand purpose and unique position. Branding also enables us to showcase our new business objectives, products, offers or values.