LEONG QINGCHEAN

  • PROJECT TITLE

  • Rebranding for Little Sunshine Smart Care Centre

I am rebranding the Little Sunshine to address the challenge of indistinguishable day care centers. My target audience is working parents aged 25-44, seeking secure and top-tier childcare. My objective is to investigate how effective branding can shape parental choices when selecting a childcare facility for their precious ones and to develop an effective rebranding strategy for the company's day care center.

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behance.net/leongqingchean
  • SUPERVISOR

    MR. GOH CHU HIANG

    PUSAT PENGAJIAN SENI,
    UNIVERSITI SAINS MALAYSIA
    11800 PENANG, MALAYSIA

     

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