LAW CARMEN

The 52Hz Club is a social entrepreneurship startup that aims to help Malaysia’s university students overcome loneliness by providing a safe space for them to share and connect through stories. With the integration of research and design, this project develops an effective visual marketing strategy to attract and encourage university students to participate actively on the platform to help each other step out of loneliness. Besides, the integration enables the strategic use of promotional tools to ensure messages are conveyed and awareness are raised among the Malaysian community. You be you, this is the place “where stories connect”.