ANNE LAU YI JING

This project conveys the importance of tackling marine debris along Malaysia's coastlines through
creative visual elements to boost awareness, inspire volunteer engagement, and connect with our
target audience while working with Reef Check Malaysia. Focused on the 18-30 age group, the
campaign aims to bridge awareness and engagement gaps by identifying impactful visual elements.
The design solution employs compelling visuals and storytelling to evoke empathy, striking a balance
between energy and information. This social awareness initiative seeks to inspire active participation
in coastal cleanups, fostering environmental responsibility among the target audience. Join us in this
campaign, where visuals meet action for a cleaner coastline